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So what is a denied affiliate program? quite simply it is an affiliate program where we applied and were turned down.
To end up on this page, a Company needs to have not only subscribed to a number of dubious assumptions, but then made a set of mistakes which cause problems because of those assumptions.
The first mistake they need to have made is to assume that they can control who links to them. In the general case, this is an obvious fallacy, but in the specific case of affiliate marketing there is some justification for saying that it is possible. Of course the persistence of pages, and the ability to forward the link to friends who have been accepted makes a bit of a nonsense of this. Even if it were possible, the question of who they want to be second on search engines usually has not been considered.
The next dubious assumption the have to agree with is that it is a good idea to do this, which makes it a permission based programme. As a well run affiliate program doesn't cost the merchant anything to have an add displayed, this is free advertising. The only time there should be any cost is either per lead, or per sale, depending on the merchant's business model. In other words, no result, no cost.
Then they typically have to decide to manually approve people for the programme. Generally, this takes way too long (the worst case I've experienced so far is six months), and generally leads to hasty and incorrect results, most of which seem to get overturned on appeal. A number of these bad decisions are offencive (with comments like "We don't want to be associated with a site like yours!"). Others are just plain silly (like the refusal of this site for a charity credit card program when we already promote both the charity in question and credit cards). Similarly, turning us down for an expired affiliate program doesn't really add up in most cases. In any case, the number and high percentage of u-turns implies that there are serious problems with how they work in practise.
Companies can have denied us from an affiliate programme for a number of reasons, and some of these reasons are quite good. Others reasons are not so good. Mostly the reason is not given and is also hard to find out when you appeal, especially as some of the merchants won't talk to affiliates.
Here is a list of those that have denied us, and which we would like to have change their mind: